The Clink Restaurants - "Dig in"

McCann Manchester Macclesfield, United Kingdom

2458

Title	Dig in
Brief	The Clink Restaurants, situated inside prisons, aim to reduce reoffending by training inmates for a career in food and hospitality. It’s an amazing story. Our task was to tell it. On a small budget. So we invited journalists and food critics to ‘dig in’ and spread the word for us. The invitation was in the form of a book, with a knife and fork secreted inside its pages. The dust-jacket gave an overview of the story we wanted to tell. And the theme of ‘escaping’ was a snug fit for our objective of helping prisoners escape a life of crime.
Agency	McCann Manchester
Campaign	Dig in
Advertiser	The Clink
Brand	The Clink Restaurants
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Executive Creative Director	D..e P...e Subscribers Only
Creative Director	N..l La.....er Subscribers Only
Copywriter	A..y F...on Subscribers Only
Art Director	C...e D...s Subscribers Only
Designer	K...n Ma....ws Subscribers Only
Account Manager	R....ca Z....on Subscribers Only