Daily Bread Food Bank - "Daily Bread"

Leo Burnett Toronto Toronto, Canada

Awards

This ad is part of the ACT Responsible Collection

Brand: Daily Bread Food Bank
Country: Canada

Advertiser: Daily Bread Food Bank

Title	Daily Bread
Brief	Hunger shouldn’t be seen as a matter of charity. Food is a human right. Yet one in ten people in Toronto now rely on food banks — twice as many as the previous year. More Canadians are living in poverty than ever before, and food insecurity is at an all-time high. Reflecting Daily Bread’s commitment to fight for the human right to food, the brand’s new identity needed to position the organization as a symbol of equity.The rebrand includes a new multi-dimensional logo, typeface, photography, and adaptive design system. The strength of the new logo lies in its ability to convey multiple meanings. It draws inspiration from the unity of four forks, serving as a symbol and call-to-action in the fight to end hunger. The forks are also hands, bringing the community together to support Daily Bread’s mission. The X, reminiscent of marking a ballot, represents the advocacy work to drive policy change and eliminate poverty.The photography style features real, unstyled images of people and food, reflecting Daily Bread’s authentic and grassroots spirit. Close-up shots of volunteers' hands sorting and preparing food establish a visual connection with the logo, reinforcing the organization’s identity.
Agency	Leo Burnett Toronto
Campaign	Daily Bread
Advertiser	Daily Bread Food Bank
Brand	Daily Bread Food Bank
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Corporate/Brand Identity
Length	95 seconds
Creative Agency	..o B....tt T....to Subscribers Only
Chief Creative Officer	S...e P....co Subscribers Only
Chief Creative Officer	L..a Gr.....rg Subscribers Only
Managing Director	N....ha Da....is Subscribers Only
Account Manager	N....ha Da....is Subscribers Only
Chief Strategy Officer	T...r A...d Subscribers Only
Group Creative Director	..n ..i W..g Subscribers Only
Design	..n ..i W..g Subscribers Only
Design Director	M....lo H..g Subscribers Only
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Designer	D...a ..u Subscribers Only
Associate Creative Director	J...n S....ey Subscribers Only
Copywriter	J...n S....ey Subscribers Only
Account Manager	Mil......ung P..k Subscribers Only
Project Director	T...as D...z Subscribers Only
Associate Director	D...d Fr....an Subscribers Only
Creative technologist	D...d Fr....an Subscribers Only
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Retoucher	R...n O...nd Subscribers Only
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Photography / Illustration	M..e T...e Subscribers Only
Photography / Illustration	S..y Subscribers Only
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Account Director	Sa....ha H..e Subscribers Only
Group Strategy Director	M..i .u P....is Subscribers Only
Design Director	L...s D...te Subscribers Only
Designer	Ka.....ne R..s Subscribers Only
Copywriter	L...on C..i Subscribers Only
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MOTION DESIGN	..r K....in Subscribers Only
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