SickKids Foundation - "SickKids VS: MomStrong"

Cossette Toronto, Canada

Awards

13856

This ad is part of the ACT Responsible Collection

Brand: SickKids Foundation
Country: United Kingdom

Advertiser: SickKids Foundation

Title	SickKids VS: MomStrong
Brief	In the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Agency	Cossette
Campaign	SickKids VS: MomStrong
Advertiser	SickKids Foundation
Brand	SickKids Foundation
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Posted	May 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	90 seconds
Production Company	Rogue Films
Animation Company	The Mill New York
Director	M..k Z...rt Subscribers Only
Agency Network	V....n7 Int.......nal I... Subscribers Only
Holding Company	Bl.....us Subscribers Only
Production Company	S..n ..d B...s F..m C....ny Subscribers Only
Transfer/Online Facility	..e V...ty Subscribers Only
Music/Sound Company	P...te Subscribers Only
Media Agency	..D Subscribers Only
Chief Creative Officer	C...os M...no Subscribers Only
Chief Creative Officer	P...r I...zi Subscribers Only
Creative Director/CW	C...g Mc....sh Subscribers Only
Creative Director/AD	J...es Z...il Subscribers Only
Agency Producer	D..a Th....on Subscribers Only
Account Director	M....sa Le.....rg Subscribers Only
VP, Brand Director	Mi....le P...z Subscribers Only
Director, Strategy	Fe....do A...se Subscribers Only
Chief Strategy Officer	J...n C...ey Subscribers Only
Director	M..k Z...rt Subscribers Only
Executive Producer	..n F..d Subscribers Only
Executive Producer	L...e T...as Subscribers Only
Line Producer	J..f Sc....tz Subscribers Only
Editor	M...a Ra....ic Subscribers Only
Director of Photography	M..k Z...rt Subscribers Only
Director of Photography	E..c K....ns Subscribers Only
Flame Artist	S..n Co....ne Subscribers Only
Colourist	A...ew E....th Subscribers Only
Music Creative Director	V...a D...ul Subscribers Only
VP, Brand Strategy and Communications	L..i D....on Subscribers Only
Director, Integrated Brand Marketing	K..e To....ce Subscribers Only
Associate Director, Community Stakeholder Relations	L..a Ch.....off Subscribers Only
Marketing Manager	T..a T..u Subscribers Only
Director, Public Relations	S...ra Ch.....ti Subscribers Only
Manager, Public Relations	L..n Be....do Subscribers Only
Coordinator, Public Relations	Ma....ne S....no Subscribers Only