MINI Connected - "The Shortcut Billboards"

Serviceplan Group

Serviceplan Group Munich, Germany

Awards

10426

Brand: MINI Connected
Country: Germany

Advertiser: BMW

Title	The Shortcut Billboards
Brief	The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected.
Agency	Serviceplan Group
Campaign	The Shortcut Billboards
Advertiser	BMW
Brand	MINI Connected
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Ambient
Production Company	Ne....st G..H . ... .G Subscribers Only
Global Chief Creative Officer	Al.....er S...ll Subscribers Only
Creative Managing Partner, Germany	Ma....as H....ck Subscribers Only
Managing Creative Director	Ha.....ter S...er Subscribers Only
Managing Partner	Ch.....na A...s Subscribers Only
Account Director	Ko.....ze K....ch Subscribers Only
Account Manager	Va.....na F...na Subscribers Only
Creative Director	Lu....rd H..l Subscribers Only
Copywriter	Ko....ia S...ko Subscribers Only
Art Director	M....el ..x Subscribers Only
Junior Art Director	P...al Pl....nn Subscribers Only
Managing Director	E...d P...h Subscribers Only
FFF Producer	J...en H..t Subscribers Only
Freelance Producer	N....rt H....ng Subscribers Only
Chief Executive Officer (CEO)	..n F...r Subscribers Only
Director	S....an T...ar Subscribers Only
Head of Production	H...n �...rak Subscribers Only
Production Company	I..s .s M...a B...in Subscribers Only
Line Producer	K...na Ki.....er Subscribers Only
Production Assistant	O..d M....ur Subscribers Only
Production Assistant	J....na K..z Subscribers Only