Kenneth Kaadtmann Interview(s)

WHEN DOES RESPONSIBILITY BECOME CENSORSHIP?

How has the shift towards more responsible or politically correct advertising impacted your work?

It really hasn’t yet. More responsible and political, but not necessarily more political correct

When have you used a more provocative or even risky approach to get a response from the audience?

On a daily basis

Can you give some examples of advertisers that have adopted a responsible approach but remained creative (eg. Heineken and its “drink responsibly” messages).

Audi, procter & gamble, dove, Hummel

What’s an example of a popular ad that simply couldn’t be done today?

Dunno

How is the digital environment affecting the boundaries of what can and can’t be said in advertising?

Ads are depending on getting shared. In order to get shared, the message has be of a kind, that people Will share. Of course humor has a chance, but we do see a major lean towards more purpose driven messages.

Purpose or not. The creative idea and execution is stil paramount. What Manu creatives seem to forøget