| Title | The Donated Commercial |
| Brief | More than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. And with 4,400 Canadians awaiting an organ transplant, we needed to find a way to demonstrate the lost potential in organs left undonated after someone dies.This got us thinking, what else could be recycled and given a new life to get our message across? What about all those dead ads?So rather than tell people that their organs could have a second life, we showed them. We used donated parts from over 40 radio commercials to show potential donors that like these recycled ads, their organs could do so much more.We transcribed hundreds of old commercials to find the right words and phrases to build our message. The process was lengthy and labour intensive, but it created something that both said and showed the benefits of organ donation. |
| Agency | DonerNorth |
| Campaign | The Donated Commercial |
| Advertiser | Canada’s Organ & Tissue Donation Community |
| Brand | Canada’s Organ & Tissue Donation Community |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Chief Creative Officer | L...e M...in Subscribers Only |
| Executive Creative Director | A..m T..r Subscribers Only |
| Executive Creative Director | R..a Ec.....ey Subscribers Only |
| Creative Director | J..l M..k Subscribers Only |
| Copywriter | J..l M..k Subscribers Only |
| Associate Creative Director | L..n S....ow Subscribers Only |
| Copywriter | L..n S....ow Subscribers Only |
| Creative Director | J...in T...o Subscribers Only |
| Art Director | J...in T...o Subscribers Only |
| SVP | Je....er D..k Subscribers Only |
| Integrated Production | Je....er D..k Subscribers Only |
| Vice President (VP) | J...e R...y Subscribers Only |
| Integrated Production | J...e R...y Subscribers Only |
| Audio Editor | ..n L...ie Subscribers Only |
| Producer | ..n L...ie Subscribers Only |
| Audio Editor | D..g G...es Subscribers Only |
| President | Ca.....ne Ma....in Subscribers Only |
| Vice President (VP) | O...ia D....ni Subscribers Only |
| Group Account Director | O...ia D....ni Subscribers Only |
| Account Supervisor | L...h Mc.....nd Subscribers Only |
| Account Coordinator | Ki....ly B...on Subscribers Only |
| Vice President (VP) | C...ie R....nd Subscribers Only |
| Group Media Director | C...ie R....nd Subscribers Only |
| Media Director | Sa....ha M...on Subscribers Only |
| Sound Design Company | Be....ey I... Subscribers Only |
| Music Creative Director | J...d K....er Subscribers Only |
| T...r Y...g Subscribers Only | |
| Executive Producer | T..a M....ke Subscribers Only |