MasterCard - "Room for Everyone "

McCann Poland Warszawa, Poland

Awards

5658

This ad is part of the ACT Responsible Collection

Brand: MasterCard
Country: Poland

Advertiser: Mastercard International

Title	Room for Everyone
Brief	Mastercard is a company that believes in “doing well by doing good”, supporting financial inclusion thanks to technology and data. Two years after Russia's invasion of Ukraine, approximately 1.5 million Ukrainians remain in Poland. The initial wave of sympathy and support from Polish society began to change, giving way to economic anxieties and social tensions. Mastercard aimed to shift the negative perceptions of Ukrainian refugees by highlighting the positive economic contributions of Ukrainian-owned businesses in Poland. To achieve it Mastercard created special data tool called “Room for Everyone”.Using aggregated and anonymized transactional data, foot traffic, air quality information, and insights into business complementarity, the tool is showing optimal locations where Ukrainian businesses could open next to Polish businesses to the mutual benefit of both. By pairing complementary businesses that could support each other’s growth, such as a restaurant next to a beauty salon, the platform demonstrated and promoted beneficial relationships, showing Ukrainians as valuable economic partners. We are turning competition, something that always scared entrepreneurs into something positive, they should actively seek and support.Mastercard effectively turned data into a tool for social change, promoting economic cooperation that benefited both local Polish entrepreneurs and Ukrainian refugees seeking new beginnings.
Agency	McCann Poland
Campaign	Room for Everyone
Advertiser	Mastercard International
Brand	MasterCard
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	135 seconds
Production Company	C...t Subscribers Only
Account Supervisor	A..a So.....wska Subscribers Only
Art Director	B....ra O...h Subscribers Only
Broadcast Producer	D...an S...da Subscribers Only
Copywriter	A..a Po....ak Subscribers Only
Creative Director	B....sz Je......ski Subscribers Only
Graphic Designer	K...l R...sz Subscribers Only
Managing Director / Executive Creative Director	M...in So....ski Subscribers Only
Motion Designer	Ma.....na ..�k Subscribers Only
Senior Art Director	A..m G�....cki Subscribers Only
Senior Art Director	P...ł C....wa Subscribers Only
Senior Copywriter	I...cy Lu......icz Subscribers Only
Senior Copywriter	K...l ..ć Subscribers Only
Senior Copywriter	M....sz G..a Subscribers Only
Senior Strategist	M...ał S�.....�ski Subscribers Only
Traffic Manager	J...rek Za.....ski Subscribers Only
Global Chief Creative Officer	J...er Ca.....ano Subscribers Only
Editor	Ai....as O�......choir Subscribers Only
Editor	I..a K...ap Subscribers Only
Production Company	D...mo F..m Subscribers Only
Director	T...sz O....cz Subscribers Only
Director of Photography (DOP)	..o R....ał Subscribers Only