Tennessee Department of Tourist Development - "Color Blindless Viewer Video"

VML

VML Kansas City, United States

Awards

9196

Brand: Tennessee Department of Tourist Development
Country: United States

Advertiser: Tennessee Department of Tourist Development

Title	Color Blindless Viewer Video
Brief	Roughly 13 million Americans have never seen the changing fall colours because they suffer from red-green colour blindness. To ensure that Tennessee was the place they saw the true colours of fall for the first time, The Colorblind Viewer was designed. The world’s first scenic viewer equipped with high-tech lenses that help alleviate red-green colourblindness. As colourblind people used them, their emotional reactions to the glories of autumn were captured for a short film.
Agency	VML
Campaign	Color Blindless Viewer
Advertiser	Tennessee Department of Tourist Development
Brand	Tennessee Department of Tourist Development
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	206 seconds
Global Chief Creative Officer	D...i Va....en Subscribers Only
Regional Chief Creative Officer	J..n G...ey Subscribers Only
Executive Creative Director	D...k C...k Subscribers Only
Group Creative Director	A....on P...ce Subscribers Only
Creative Director	R..n S....et Subscribers Only
Group Creative Director	S....en M...in Subscribers Only
Creative Director	B...y J...s Subscribers Only
Art Director	M..s D...on Subscribers Only
Associate Copywriter	..y W....ey Subscribers Only
Account Director	J...n C...er Subscribers Only
Channel Director	B..l Pa.....on Subscribers Only
Public Relations	B..l Pa.....on Subscribers Only
Channel Director	M...n D...y Subscribers Only
Senior Channel Manager	K...y F....er Subscribers Only
Channel Manager	K...e R...rs Subscribers Only
Technologist	R..n Sc....ey Subscribers Only
Executive Producer	E...n D....ng Subscribers Only
Music Producer	N..k K...an Subscribers Only
Director	N...i H...in Subscribers Only
Data Strategist	N...i H...in Subscribers Only
Channel Manager	A...sa M...ey Subscribers Only