Helsingin Sanomat - "The Land of Free Press"

$TBWA\Helsinki$

TBWA\Helsinki Helsinki, Finland

Awards

26765

This ad is part of the ACT Responsible Collection

Brand: Helsingin Sanomat
Country: Finland

Advertiser: Helsingin Sanomat

Title	The Land of Free Press
Brief	With the first-ever summit between presidents Trump and Putin due to take place in Helsinki, local newspaper Helsingin Sanomat jumped on the opportunity to send an important message: by welcoming the presidents to the land of free press. The paper targeted the two presidents directly as they drove from the airport to the summit in central Helsinki, with nearly 300 billboards containing real headlines about both men and their disdain for the media. The posters were placed along all of the three possible routes. When Trump and Putin arrived in Helsinki for a summit, they found that local newspaper Helsingin Sanomat had taken over all the billboards on their potential routes into town and plastered them with messages referring to the two premiers' dislike of the news media, plus a message about press freedom. Welcome to Finland, the land of the free press.
Agency	TBWA\Helsinki
Campaign	The Land of the Free Press
Advertiser	Helsingin Sanomat
Brand	Helsingin Sanomat
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	71 seconds
Creative Director	E..o Re......nen Subscribers Only
Copywriter	L...i G..n Subscribers Only
Copywriter	T...as P...�lä Subscribers Only
Copywriter	A..i Li....en Subscribers Only
Creative Content Strategist	..i To....en Subscribers Only
Account Director	N...a Mu.....�ki Subscribers Only
Project Manager	M..a Sa....ko Subscribers Only
Production Art Director	H...y Hu....en Subscribers Only
Graphic Designer	M...a D....va Subscribers Only
Data Analyst	..a R....en Subscribers Only
Communications Specialist	L..i Ve.....oto Subscribers Only
Communications Specialist	S...a Ka.....ho Subscribers Only
Communications Specialist	I..n C....af Subscribers Only
Campaign Analyst	J...e Ko....en Subscribers Only
Production Company Producer	J..i L�.....nen Subscribers Only
Director of Photography (DOP)	P...i Si....en Subscribers Only
Editor	J...y St.....ll Subscribers Only
Copywriter	L...i G..n Subscribers Only
Copywriter	A..i Li....en Subscribers Only