Lucas Pires Interview(s)

My day-to-day activities include helping the creative team make scripts visually understandable. Through montage, we put short pieces of film together to create videos that can stimulate sensations and make film scripts and other ideas more succulent and powerful for client's presentations, campaigns and pitches.

When I was still in college I started to improve my editing skills in order to get an internship in advertising. One day I got a call from a friend offering me a chance at Ogilvy & Mather Brazil so I grabbed this opportunity and together with talented colleagues I developed my career.

Video editing is something that requires a lot of focus and concentration. You need to exhaustively try different combinations of scenes to find the one that would better fit in. The main challenge is to research enough references and combine them together to make the big idea clear and strong.

As a creative professional, I think that international awards obviously are very important. But this question actually reminds me of an specific event. I was in Budapest, Hungary, by the end of 2016. I was doing some sightseeing with a group on those free walking tours and met a guy from Germany. Basic questions like "what do you work with" introduced our conversation. And then talking about advertising and the projects I worked on, this guy recognized one in particular. He told me that the video I had made had really changed his perception about disabled people and he had become a better person thereafter. I think there is no lion or pencil that compares to this.

Research of new references, new technologies, launch of a new campaign and, of course, happy hour.

Someone that is careful about what it's done. Not only a good professional but also that one who is an enthusiastic about its work.

My best job is the one that I will still work on. The worst one is also about to come but I'm not really anxious about it.

You can always improve something. Try to mix everything and discover new possibilities. Learn from yourself is not easy but is very cheap.

We do sleep.

AdForum is definitely one of my favorites platforms in my often research of video references. It keeps me updated of what's going on in creativity around the globe.