Chris Rowson
Chris Rowson
Chief Creative Officer at TBWA\Chiat\Day
Paris, France
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BriefTo celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art.
Agency
Campaign 50 Years of Big Mac
Advertiser McDonald's
Brand McDonald's

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Holding Company O....om G...p Subscribers Only
Production Company ..+ Subscribers Only
Media Agency ..D Subscribers Only
Executive Creative Director M...el W...el Subscribers Only
Creative Director B...e R....ts Subscribers Only
Art Director Fr....�ric N...er Subscribers Only
Copywriter F...x F...se Subscribers Only
Marketing Director A...ë St.....itz Subscribers Only
Illustrator C...s R...on Subscribers Only
Illustrator A..x T....ut Subscribers Only
Global Chief Creative Officer C...s G....tt Subscribers Only
Copywriter T...an W...i Subscribers Only
Art Director A...lo S....lo Subscribers Only
Agency Producer V...an ..e Subscribers Only
Agency Producer J...or ..t Di....or Subscribers Only
Copywriter D...d V...s Subscribers Only
Agency Producer S....in H..g Subscribers Only
Illustrator J..n S...h Subscribers Only
Illustrator O..g G....in Subscribers Only
Illustrator E..c G...a Subscribers Only
Illustrator G..i ..e Subscribers Only
Illustrator H...a F...h Subscribers Only
Director of Design M..k S...n Subscribers Only
Art Director J..o P....ra Subscribers Only
Illustrator H....ik Ev.....ts Subscribers Only

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