Title | April weather |
Brief | The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way.
The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images. |
Agency |
Leo Burnett
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Campaign |
The Iconic Weather Forecast By McDonald's
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Advertiser |
McDonald's
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Brand |
McDonald's
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Date of First Broadcast/Publication |
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Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Media Type |
Outdoor/Out of Home
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Production Company |
Grand Visual
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