| Title | H.A.N.S. - The Hateful Audio Notification Service (en) |
| Brief | We used a loophole in Spotify's system to add a report function for hateful content. Users can send any content directly from the Spotify app to our WhatsApp bot H.A.N.S. (Hateful Audio Notification Service) via the Share function. The bot analyzes the shared links, asks questions, classifies and generates a message for Spotify. The message is then tweeted and delivered to various Spotify email addresses. Just as easy and convenient as a built-in report function would. To publicize the bot, we hijacked Spotify's biggest campaign. As everyone waited for the new #spotifywrapped campaign to launch, we used the hashtag to promote our not-so-positive review of the last year on Spotify. We pointed out all the hateful content we found in 2022 while promoting the solution: our WhatsApp bot H.A.N.S. |
| Agency | Philipp und Keuntje GmbH |
| Campaign | H.A.N.S. - The Hateful Audio Notification Service |
| Advertiser | Laut Gegen Nazis E.V. |
| Brand | cake / Laut gegen Nazis |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | R...rt M....ler Subscribers Only |
| Creative Director | N....as K...n Subscribers Only |
| Executive Creative Director | J...s K...er Subscribers Only |
| Copywriter | C....in Ko.....er Subscribers Only |
| Senior Project Manager | L..a R...ke Subscribers Only |
| Chief Creative Officer | D....er K...er Subscribers Only |
| Agency | fis.......elt .G Subscribers Only |
| Art Director | L...a P...r Subscribers Only |
| Account Director | D..k M...ers Subscribers Only |
| Senior UX/UI Designer | D...d Sc....rt Subscribers Only |
| Producer | L..a K...e Subscribers Only |
| Senior Editor / Motion Designer | K..s Ba.....us Subscribers Only |
| Editor | L..a Pawl........uber Subscribers Only |
| Account Manager | L...s St.....rg Subscribers Only |
| Trainee | M....yn S....ov Subscribers Only |
| Lawyer | G...g F....er Subscribers Only |
| Lawyer | ... Ch.....an A...r Subscribers Only |
More Work
SEE ALLThe Rise
- BRAND:
- Growney
- AGENCY:
- Philipp und Keuntje GmbH
H.A.N.S. - The Hateful Audio Notification Service
- BRAND:
- cake / Laut gegen Nazis
- AGENCY:
- Philipp und Keuntje GmbH
Rainspotting
- BRAND:
- Sky
- AGENCY:
- Serviceplan Campaign
Raveheart
- BRAND:
- Sky
- AGENCY:
- Serviceplan Campaign
Ill Bill
- BRAND:
- Sky
- AGENCY:
- Serviceplan Campaign
Oldfinger
- BRAND:
- Sky
- AGENCY:
- Serviceplan Campaign
Sky Sqreening
- BRAND:
- Sky Go
- AGENCY:
- Serviceplan Group