| Title | MAKE BEER STAND OUT AGAIN |
| Brief | ‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use. |
| Agency |
BBDO Ukraine
|
| Campaign |
MAKE BEER STAND OUT AGAIN
|
| Advertiser |
Obolon
|
| Brand |
hike
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Packaging Design
|
| Executive Creative Director |
A..e J...b Subscribers Only
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| Creative Director |
D...s Kel......nko Subscribers Only
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| Art Director |
M...ia Pl.....ova Subscribers Only
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| Art Director |
Ro.....av Vy.....yi Subscribers Only
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| Copywriter |
D..a K...ka Subscribers Only
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| Head of Brand |
M...a T....in Subscribers Only
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| Designer |
A...iy Ko.....uk Subscribers Only
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| Designer |
I..r C...yi Subscribers Only
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| Motion Designer |
O....iy K...uk Subscribers Only
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| Producer |
Al.....dra G...ai Subscribers Only
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| Account Director |
M...na K....va Subscribers Only
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| Senior Account Manager |
An.....ia Be.....ts Subscribers Only
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| Account Manager |
A..a Vo.....ska Subscribers Only
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