Dansk Retursystem - "The National Recycling Game"

Robert/Boisen & Like-minded A/S København, Denmark

3101

Title	The National Recycling Game
Brief	Over 140 million cans and bottles are thrown out each year in Denmark.So to change this, The Danish Deposit and Return System introduces 'The National Recycling Game': a game that turns every single bottle and can in Denmark into a lottery ticket. Each with the potential to make you a winner. Over a period of two months, everyone who recycles at their local recycling machines is an automatic participant in the game and will have a chance to win prizes that range from environmentally-friendly bikes to even an electric car.
Agency	Robert/Boisen & Like-minded A/S
Campaign	The National Recycling Game
Advertiser	The Danish Deposit and Return System
Brand	Dansk Retursystem
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Posted	January 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Account Director	T....se VI....up Subscribers Only
Editor	A..m N....en Subscribers Only
Director of Photography (DOP)	M....el S...r Ch......sen Subscribers Only
Production Company Producer	Go....ck Pr......ons Subscribers Only
Film Director	R...o Wi....nn Subscribers Only
Strategy Director	..m B...en Subscribers Only
Creative Director	He....ch Ve.....rd Subscribers Only