Radouane Guissi
Senior Creative | Art Director at FRED & FARID
New York, United States
TitleEarth is no toy
BriefFor EARTH DAY 2023, Greta Thunbergs’ organization FRIDAYS FOR FUTURE releases the campaign “Earth is no toy” addressing G20 Leaders.In celebration of Earth Day (April 22, 2023), ‘Fridays for Future’ of the global youth-led climate strike movement galvanized by Greta Thunberg, has unveiled their latest advertising campaign, “Earth is no toy.” Through this campaign the organization invites G20 leaders to take the necessary steps towards addressing the climate crisis and protecting our planet. The G20 is supposed to address climate change mitigation and sustainable development. The campaign features G20 leaders depicted as children, holding our planet like a ball, with the tagline “Earth is no toy”.
Agency
Campaign Earth is no toy
Advertiser Fridays For Future
Brand Fridays For Future

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