To promote its championship to the young generation and refresh its image, the National Rugby League has requested the famous duo of rappers: Big Flo & Oli to ensure the final concert of the Top 14. For the occasion, the two brothers promoted rugby on their social networks through several info-tainment contents and even created a song to the glory of the Stade Toulousain.
The operation won the Grand Prix Stratégies du Sport 2019, the Gold Award in the category "Press relations, public relations and influence operations".
The operation won the Grand Prix Stratégies du Sport 2019, the Gold Award in the category "Press relations, public relations and influence operations".
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- BRAND:
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- BRAND:
- Ligue Nationale de Rugby
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- BRAND:
- La Redoute
- AGENCY:
- FRED & FARID Paris