L’Oreal & British Vogue - "The Non-Issue"

McCann Paris

McCann Paris Neuilly sur Cedex, France

Awards

33780

This ad is part of the ACT Responsible Collection

Brand: L’Oreal & British Vogue
Country: France

Advertiser: Groupe l’Oréal

Title	The Non-Issue
Brief	One fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover.
Agency	McCann Paris
Campaign	The Non-Issue
Advertiser	Groupe l’Oréal
Brand	L’Oreal & British Vogue
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Agency	M...nn L...on Subscribers Only
Executive Creative Director	J...en C...t Subscribers Only
Creative Director	R...n W...er Subscribers Only
Executive Creative Director	R...rt B...n Subscribers Only
Integrated Creative Director	C..d W...er Subscribers Only
President / Executive Creative Director	Ri....do F....so Subscribers Only
Creative President	A...an B...n Subscribers Only
Beauty Team President	Ch.....te Fr.....ies Subscribers Only
President & Chief Creative Officer	La....ce T....on Subscribers Only
President & Chief Creative Officer	..b D...al Subscribers Only
Creative Excellence Manager	C...en Bi....an Subscribers Only
Head of Social Media	Pi......ean B....rd Subscribers Only
Global Account Director	M...el L....re Subscribers Only
Global Planning Director	C....nt F...da Subscribers Only
Chief Strategy Officer	H...ot S...h Subscribers Only
Chief Production Officer	S...io L...z Subscribers Only
Planning Partner	R..e ..n O...n Subscribers Only
Junior Planner	..y M...n Subscribers Only
Managing Partner	A...on W...er Subscribers Only
Senior Account Manager	B..h K...er Subscribers Only
Project Director	L...se Haw........aite Subscribers Only
Producer	S...na M..l Subscribers Only
Director	..n T....on D...es Subscribers Only
Editor	M..t Do....gs Subscribers Only
Editor	S...na D..u Subscribers Only
Art Director	A...en Si....et Subscribers Only
Art Director Assistant	Va....in C...po Subscribers Only
Global Brand President	Pie........nuel An.....lou Subscribers Only
Managing Director	A...en K...as Subscribers Only
General Manager	K...n J...s Subscribers Only
Creative Strategy	G....ra C...ce G....ta Subscribers Only
AR/VR Business Development Facebook	Ch......her P...e Subscribers Only