Sécurité routière IDF - "The Virtual Crashboard"

Serviceplan Group France

Serviceplan Group France Paris, France

Awards

20281

This ad is part of the ACT Responsible Collection

Brand: Sécurité routière IDF
Country: France

Advertiser: Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)

Title	The Virtual Crashboard
Title (original language)	Le simulateur d'impact (anglais)
Brief	An interactive digital billboard was erected near busy pedestrian crossings all over the Paris area. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road when the red man was showing. The frightened faces of the pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”. Pictures and films of the frightened faces were used as an online awareness-raising tool.
Agency	Serviceplan Group France
Campaign	The Virtual Crashboard
Advertiser	Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Brand	Sécurité routière IDF
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Problem	Subscribers Only
Media Type	Interactive Outdoor Experience
Length	110 seconds
Executive Creative Director	H...é P...on Subscribers Only
Creative Director	D...el P...z Subscribers Only
Associate Creative Director	L...nz La......ner Subscribers Only
Associate Creative Director	F...z R�.....cher Subscribers Only
Art Director	Fr....ois L....nt Subscribers Only
Chief Creative Officer	Al.....er S...ll Subscribers Only
Copywriter	Be....in C...é Subscribers Only
Producer	R...ud C....rt Subscribers Only
Agency Producer	R...ud C....rt Subscribers Only
MOTION DESIGN	D...is F...z Subscribers Only
Production Manager	I..�s Br.....au Subscribers Only
Editor	An.....que M....au Subscribers Only
Sound Engineer	Al.....re P....er Subscribers Only