Matt Biespiel
Sr. Director, Global Brand Development at McDonald's Corporation
Chicago, United States
<p>Matt Biespiel has been defining and building brands for two decades. Over that time he&rsquo;s been partnered with some of world&rsquo;s leading brands including adidas, Coca-Cola, The Olympics, Nike, General Motors, AT&amp;T, Compaq, and Chevron, among many others. Previously he was a vice president at Visa where he guided one of the world&rsquo;s longest running, most highly-acclaimed advertising<br />campaigns: Visa. It&rsquo;s everywhere you want to be. Matt is a former executive with Ogilvy &amp; Mather and Young &amp; Rubicam. He lives with his wife and two children in the Chicago suburbs. He<br />eats at McDonald&rsquo;s at least 5 days a week and has enjoyed Big Macs in over 20 countries.<span>&nbsp;</span></p>

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