Title | Touchable Ink |
Brief | Touchable Ink is the world’s first printing ink invented exclusively for the blind. It turns normal laser printers into braille-embossing devices and ensures that blind people can print documents easily at home. Simply load the ink into the printer, print a document, and heat it up with a hair dryer or in the microwave. The printed dots turn into raised braille. A transformative invention given the expense of braille printers and the relative rarity of books in braille. |
Agency | J. Walter Thompson Bangkok |
Campaign | Touchable Ink |
Advertiser | Samsung |
Brand | Thai Samsung Electronics / Thai Association of The Blind |
Posted | April 2017 |
Story | Subscribers Only |
Media Type | Others |
Length | |
Chief Creative Officer | S...t Ja.....wat Subscribers Only |
Creative Director | Su....ai Toe.......pong Subscribers Only |
Associate Creative Director | No....it Dus........oeng Subscribers Only |
Art Director | Ch.....nu Su.....ya Subscribers Only |
Director | P...Ek Ra......ang Subscribers Only |
Production Company | ..e F..m F....ry L... Subscribers Only |
Director of Digital | H...a Won.......tack Subscribers Only |
Communication | P..n Tha.......ikul Subscribers Only |
Graphic Designer | P...et Ru......rat Subscribers Only |
Digital Technology Manager | Ro.....uch P...e Subscribers Only |
Project Manager | ..t P....at Subscribers Only |
PR | Co....ct Ad......ing Subscribers Only |
PR Executive | Pi....ee Ri....ra Subscribers Only |
Brand Team Leader | Pa....ee Yo......mol Subscribers Only |
Account Director | B...it Pa.....pan Subscribers Only |