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WWF Russia - "Birds Records Case Film"
- Brand: WWF Russia
- Country: Russia
- Advertiser: WWF
| Title | Birds Records Case Film |
| Brief | WWF Russia develops long-term programs to save rare birds that require ongoing funding. But charity in Russia is still in its infancy, ecological problems not in top-of-mind. We needed a solution for providing sustainable flow of donations and raising awareness of bird extinction.To create a sustainable revenue stream for WWF we transferred the music streaming model to the charity. The birdsong of endangered species became music samples available to artists for free, on condition that all streaming proceeds go to WWF to bird protection.After launching we received over 500 tracks, the best of them have been released on streaming platforms. The money collected by Birds Records label was used for restoring the habitat of the Far Eastern storks. It became one of the most successful campaigns in WWF Russia history. And it's not final: birds will earn money while people listen to music. |
| Agency | BBDO Russia Group |
| Campaign | Birds Records |
| Advertiser | WWF |
| Brand | WWF Russia |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Executive Creative Director | A...ey F....ov Subscribers Only |
| Copywriter | P..r M....uk Subscribers Only |
| Art Director | A...ey L....ka Subscribers Only |
| Managing Director | N....ia Ts.....va Subscribers Only |
| Client Services Director | Al....dr Ku.....ov Subscribers Only |
| Account Director | An.....ia Vi....na Subscribers Only |
| Account Manager | Va.....na Zu....va Subscribers Only |
| Production Company | P....ck An.....on S...io Subscribers Only |
| Music Partner | Un.....al M...c Subscribers Only |
| Support organization | U...n ..r ..e pr.....ion .f b...s .f R...ia Subscribers Only |
| Producer | M..i As....ni Subscribers Only |
| Music | S...n To....an Subscribers Only |
| Music | I..n D..n Subscribers Only |
| Text | I..n D..n Subscribers Only |
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