Honey - "Reclaiming the East"

Postmen Kiev, Ukraine

Awards

348

Brand: Honey
Country: Ukraine

Advertiser: Honey

Title	Reclaiming the East
Brief	As russia continues its violent occupation of Eastern Ukraine, many Ukrainians have lost not only their homes but also pieces of their cultural heritage. This Independence Day and Miner’s Day, we sought to bring back a cherished symbol of Eastern Ukraine: the Miner’s Cake, a beloved chocolate dessert that captures the spirit of the East. To support the launch, we created a heartfelt, handcrafted video manifesto with lyrics that resonate deeply with Eastern Ukrainians. This initiative is not only a celebration of heritage but a message of unity, resilience, and pride, connecting Ukrainians with a taste and spirit of home, even from afar.
Agency	Postmen
Campaign	Reclaiming the East
Advertiser	Honey
Brand	Honey
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	128 seconds
Art Director	O...a Ho....ts Subscribers Only
Creative Director	A..a S...uk Subscribers Only
Creative Producer	O..a My.....ts Subscribers Only
Sound Designer	I..r Bo.....nko Subscribers Only
Owner	A..a D...na Subscribers Only
Brand Director	M...na F....va Subscribers Only
Copywriter	D...ia Ta.....ych Subscribers Only
Chief Executive Officer (CEO)	O...a V...id Subscribers Only
Editor	Y...r Ka.....ev Subscribers Only
Illustrator	V..d Ka.....yi Subscribers Only
MOTION DESIGN	V..d Ka.....yi Subscribers Only
Voice	Ye....ii St......ych Subscribers Only