| Title | #TakeMEMEhome |
| Brief | Shelter dogs are sometimes perceived as sad and dull. So to display their lively and unique characters, relatable memes were created that made people laugh and gave them something in common with the dogs. Based on real shelter dogs’ personalities, unique content was created for each dog and seeded across thematic communities on social networks: running addicts, workaholics, foodies, beauty enthusiasts, parents, movie lovers and so on. As soon as someone shared or commented, the shelter dog "replied" to the user and suggested they could make each others' lives better. |
| Agency | BBDO Russia Group |
| Campaign | #TakeMEMEhome |
| Advertiser | Mars LLC |
| Brand | Pedigree |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Marketing Director | O..a Ko....va Subscribers Only |
| Brand Manager | N...ya A...va Subscribers Only |
| Brand Manager | An.....iya S....na Subscribers Only |
| Advertising Manager | N....ia Mi.....ova Subscribers Only |
| Advertising Manager | An.....ia Ba.....ova Subscribers Only |
| Managing Director | N....ia Ts.....va Subscribers Only |
| Executive Creative Director | A...ey F....ov Subscribers Only |
| Creative Group Head | S...a Ts....na Subscribers Only |
| Creative Group Head | N....ha T...y Subscribers Only |
| Copywriter | Al.....er S...uk Subscribers Only |
| Copywriter | D...s B...v Subscribers Only |
| Copywriter | A...n B....ov Subscribers Only |
| Digital Art Director | A...ey Kr....ov Subscribers Only |
| Site Builder | Y...a Be.....va Subscribers Only |
| Agency Producer | V...ry Go....ov Subscribers Only |
| Agency Producer | D...ry Ba....in Subscribers Only |
| Digital Producer | Y...y M...n Subscribers Only |
| Strategic Planner | A..a K...ko Subscribers Only |
| Strategic Planner | V..a Zg.....ya Subscribers Only |
| Strategic Planning Director | P...na P...ek Subscribers Only |
| Digital Strategic Planner | O..a Z....nu Subscribers Only |
| Digital Analyst | Ev....ya Lu....na Subscribers Only |
| Business Director | An.....iya Du......aya Subscribers Only |
| Account Director | K...in Au....ia Subscribers Only |
| Account Manager | A..a Sha......aya Subscribers Only |
| Photographer | J...a Sa....va Subscribers Only |
More Work
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- BRAND:
- SNICKERS
- AGENCY:
- BBDO Russia Group
Ribbonization
- BRAND:
- Snickers
- AGENCY:
- BBDO Russia Group
SNICKERS WTF AWARDS
- BRAND:
- Snickers
- AGENCY:
- BBDO Russia Group