Penny - "The Wish (180s)"

Serviceplan Campaign Hamburg, Germany

Awards

2468

This ad is part of the ACT Responsible Collection

Brand: Penny
Country: Germany

Advertiser: PENNY

Title	The Wish (180s)
Brief	In Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama.
Agency	Serviceplan Campaign
Campaign	The Wish
Advertiser	PENNY
Brand	Penny
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Creative Managing Director	Ch.....ph E...ke Subscribers Only
Creative Director	M...tz D...ig Subscribers Only
Copywriter	A....ia Co......ano Subscribers Only
Concept	A....ia Co......ano Subscribers Only
Art Director	R....ca L....er Subscribers Only
Copywriter	Ka.....na K..g Subscribers Only
Art Director	E...ra B...t Subscribers Only
Executive Producer	A...a Bl.....ll Subscribers Only
Production Company	Ic.....ast G....ny Subscribers Only
Director	M...us I...ez Subscribers Only
Producer	..m Au....in Subscribers Only
Director of Photography (DOP)	P..l O...r Subscribers Only
Editor	Ni....us K...er Subscribers Only
Music	S....me M...c Subscribers Only
Inernational PR	..e Sh....ck Subscribers Only