Esteban Ricardo López Avalos Interview(s)

Point of View: Creative

In a few words, can you tell us who you are what your job title is?

Advertiser

Did you have a mentor at one point in your life and how did that person help guide you?

My granpa, he wrote poems and tell me the importance to conected things
(emotions, landscapes, songs, etc for find inspiration )

If you were going to choose one project to post on AdForum to represent your creative vision, what would it be?

A project where through the drawing I can make cartoons of the dreamed professions of people who today work in something else.

Is there a band or an artist that you listen to most during the work week to help you relax and spark creativity and if so, who is it?

I listen classic music or instrumental soundtrack of movies to imagine but in my break times listen music of the world like a jukka piokka - finland reggae

What would be the one word you would use to describe your office’s culture?

Good vibes

What can you do creatively when working on branded content that you might not be able to do in the “traditional” ad process?

Create a more emotional setting to share a vision of the brand's life or a story that allows values and viewpoints to be delivered

What would be your least favorite thing about the pitch process?

When losted the rain of ideas

If you had a chance to be President and/ or King for a day and can enact any rule into law, what would it be?

The universal law would allow a cybermonday to be organized, but job offers all over the world, allowing the generation of cultural crossings by project, temporary or permanent in companies.

What do you think will be the big change in either technology or culture that will most affect advertising in the next 5 years?

Social media is the most powerful and i believe a many things you can buy will depend how many likes in your redes sociales do you could have, "this department is only for people have 1k of followers" -.-