| Title | Said I Read You... But I Lied |
| Brief | Audiobooks are so popular in Australia that when many people say they've "read" books, actually they haven't. That was the cue for Audible to enlist pop icon and self-confessed bookworm Michael Bolton to record a slightly adapted version of one of his classic songs. "Said I Read You...But I Lied" is a joyous cheese-fest in which Michael sends himself up while getting the message across loud and clear: reading books is now as easy as listening to music. |
| Agency | Emotive |
| Campaign | Said I Read You... But I Lied |
| Advertiser | Audible, Inc. |
| Brand | Audiobooks |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Creative Director, Copywriter | A...ew C....on Subscribers Only |
| Copywriter | N...an B...ey Subscribers Only |
| Copywriter | H...y St....rd Subscribers Only |
| Director | Z..e P....on Subscribers Only |
| Agency Producer | Tr.....Lee P....ll Subscribers Only |
| Agency Producer | C..a L...e Subscribers Only |
| Chief Executive Officer (CEO) | S...n J...e Subscribers Only |
| Business Director | Ma....ll Ca....ll Subscribers Only |
| Director of Photography (DOP) | A..m H...en Subscribers Only |
| Editor | U....an Se....aj Subscribers Only |
| Compositor | E..n M...in Subscribers Only |
| Sound Engineer | J...e V..o Subscribers Only |
| Sound Design Company | R...le S....os Subscribers Only |
| PR Agency | P..m Subscribers Only |
| Media Agency | ..M Subscribers Only |
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- BRAND:
- BT Sports
- AGENCY:
- Wunderman Thompson UK