Italo Medeiros Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because I will bring my experiencie and POV for the jury and as a Creative Director it will be an awesome experience see the creative work around the world. There is so many good works from everywhere and it is the opportunity to celebrate it.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
One of the best way to bring different point of view and make the judgement more diverse, analysing the idea from different approachs.
What do you think of the idea of free entry until the shortlist stage?
The best way to invite and make all the creative agencys be part of this, no matter the size of the company.
How would you define the perfect PHNX Awards winner?
Creative, outstanding, from a great ideia with a powerful execution.
What is having the biggest impact on creative trends at the moment?
Artificial inteligence and all about this universe, but a great ideia will be always the creative goal, no matter how it will use AI, without creative it is just a tool.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos (GUT), Pancho Cassis (David), Bianca Guimaraes (Mischief USA)
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