VELUX - "The Indoor Generation"

& Co. Copenhagen, Denmark

Awards

13633

This ad is part of the ACT Responsible Collection

Brand: VELUX
Country: United Kingdom

Advertiser: Velux

Title	The Indoor Generation
Brief	A little girl narrates the haunting story of The Indoor Generation. "That's us," she explains. "A generation that spends 90% of its life indoors." We filled our homes with everything we could ever want, and sealed them off. We never left, and nothing ever came in. But then we began to get ill. Asthma, depression, allergies...all related to lack of daylight and fresh air. Trying to fix it with chemicals only made matters worse. The little girl reveals that she is also a sufferer. So is it too late to turn back the clock? To throw open the doors and windows? To make new ones? Velux can help. VELUX reminds us that we spend 90% of our lives indoors. Our narrator, a young girl, walks us through a museum exhibit, examining crucial moments when mankind slowly left nature behind ౼ when artificial light replaces natural light and when our sturdy homes keep out the elements. But we now cook, shower, play and sleep in our own vacuum sealed worlds, creating toxic indoor environments, giving way to respiratory disease, sleep disorders and sadness. The cure? Bring life and fresh air into your life again with Velux. Let’s do it for the indoor generation and future generations to come.
Agency	& Co.
Campaign	The Indoor Generation
Advertiser	Velux
Brand	VELUX
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Date of First Broadcast/Publication	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Length	189 seconds
Market	Subscribers Only
More Information	Subscribers Only
Account Director	Ch.....an G...en Subscribers Only
Creative Director	R...rt C...ez Subscribers Only
Account Manager	S...h G...il Subscribers Only
Art Director	H...ik Tv....ng Subscribers Only
Copywriter	P...r D....en Subscribers Only
Strategic Planner	L..e Tv......ard B..h Subscribers Only
Media Planner	E..l T...ty Subscribers Only
Graphic Designer (s)	A...rs M...in J...en ..d B...n D..l Subscribers Only
Agency Producer	An.....tte L..d Subscribers Only
Production Company	B...n . Subscribers Only
Executive Producer	M...e J....in Subscribers Only
Producer	C....ie G....er Subscribers Only
Director	M...in .e T...ah Subscribers Only
Director of Photography	K...er T...n Subscribers Only
Focus Puller	D...el P...o Subscribers Only
Gaffer	T...as B...er Subscribers Only
Best Boy	A..x S..r Subscribers Only
Grip	Ch.....an B....dum Subscribers Only
Steadi Cam Operator	Fl....ng La.....ne Subscribers Only
Production Manager	Bi....te R..k Subscribers Only
Production Designer	S...ne G..u R...y Subscribers Only
Propsmaster	Wo.....and Subscribers Only
Stylist	M....ie Bu....ve Subscribers Only
Wardrobe	M....ie Bu....ve Subscribers Only
Make-Up Artist	Je....te Sv....en Subscribers Only
Extra coordinator	L...a Vale........ohse Subscribers Only
Production Assistant	L...a Vale........ohse Subscribers Only
Sound Recordist	J...e L...s T....an Subscribers Only
Casting	C...re Ca.....on Subscribers Only
Casting Agency	..t C..t Subscribers Only
Casting Director	L..a P...ke Subscribers Only
Casting Agency	A....er C....ng C....ny Subscribers Only
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Editor	O....er B...é C...te Subscribers Only
Colourist	H....al L..g Subscribers Only
VFX	B...n . Subscribers Only
Sound Design	B...ad Subscribers Only
Music Composer	S...n T..p Li....er Subscribers Only
Music Composer	A...an Au....us Sk.....rd N....en Subscribers Only
Music Composer	G....rs M...sk M...ler Subscribers Only
Production Manager	Ch.....na .. N....en (....X) Subscribers Only
Photographer	S...en S...ær Subscribers Only
Digital Retouch	..i Lar......itz ..d M...ns W....up Subscribers Only