| Title | Operation Santa |
| Brief | Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. Operation Santa went online in 2017, allowing people to browse handwritten letters and select ones to respond to with gifts. When letters were adopted, people were instructed to bring their gifts to a specific Post Office, where they could wrap presents, write letters from Santa to the recipients, and send their packages. |
| Agency | MRM//McCann |
| Campaign | Operation Santa |
| Advertiser | U.S. Postal Service |
| Brand | USPS |
| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | S..g C...g Subscribers Only |
| Creative Director | T..y J...s Subscribers Only |
| Creative Director | S...n K...y Subscribers Only |
| Creative Director | D...el Ca....on Subscribers Only |
| SVP Group Account Director | C...ar Ou....ff Subscribers Only |
| Copywriter | P...a M...o Subscribers Only |
| Copywriter | K...ey L....tt Subscribers Only |
| Copywriter | K...y F..e Subscribers Only |
| Copywriter | A....io F....so Subscribers Only |
| Art Director | J..e ..m Subscribers Only |
| Art Director | A...a F...er Subscribers Only |
| Art Director | N...y ..u Subscribers Only |
| Art Director | A...e X...g Subscribers Only |
| Art Director | K...n Ho....er Subscribers Only |
| Art Director | M....el M....za Subscribers Only |
| Designer | N...le Ki....er Subscribers Only |
| Designer | Ka....gh D....ia Subscribers Only |
| Designer | ..n .u Y..n Subscribers Only |
| Agency Producer | C...g Hi....th Subscribers Only |
| Agency Producer | P...a B...n Subscribers Only |
| Strategist | K...n G..a Subscribers Only |
| Strategist | ..z M...na Subscribers Only |
| UX | K..e N...y Subscribers Only |
| Account Director | R...na . Subscribers Only |
| Account Director | R....ie S...h Subscribers Only |
| Technology | K..i deG........nson Subscribers Only |
| Technology | N..l Pr....tt Subscribers Only |
| Technology | ..b T...n Subscribers Only |
| Technology | D..e M....ta Subscribers Only |
| Technology | Sv....na P...ov Subscribers Only |
| Technology | K...na Pe....la Subscribers Only |
| Art Producer | Me....th K...er Subscribers Only |