MasterCard - "Ok, Babcia"

McCann Poland Warszawa, Poland

3439

Title	Ok, Babcia
Brief	During the pandemic we’ve started to cook at home more than ever. We crave forcomfort food, and who knows comfort food better than our Babcias (PolishGrannies). Mastercard connects people who look for traditional recipes with thosein need for contact by using voice assistant technology.
Agency	McCann Poland
Campaign	Ok, Babcia
Advertiser	Mastercard International
Brand	MasterCard
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Posted	July 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	133 seconds
Global ECD, CCO	A...an B...n Subscribers Only
Chief Creative Officer	C....in D...e Subscribers Only
Executive Creative Director	M...in So....ski Subscribers Only
Group Business Director	Ma.....zata Ter......nko Subscribers Only
Creative Director	B...ek Kli......ski Subscribers Only
VP, Digital Strategy	M..e C...er Subscribers Only
Art Director	J...a Sz.....ska Subscribers Only
Account Supervisor	N....ia Ros......ska Subscribers Only
Agency Producer	Do....ka Gr.....la Subscribers Only
Copywriter	F...p Ku.....icz Subscribers Only
Copywriter	Zb....ew M....ak Subscribers Only
Social Media Manager	N....ia �...da Subscribers Only
Traffic Manager	J...rek Za.....ski Subscribers Only