Eva Povilauskaite Interview(s)

PHNX stands out as one of the most inclusive awards in the industry. It's truly rewarding to evaluate work that might otherwise not have the opportunity to participate in such prestigious events.

As our industry is a direct reflection of the current culture, so it's great to see that PHNX strives to give a voice to creatives from diverse backgrounds. It brings in a much needed contemporary perspective to the judgment of the work, which is much too often overlooked by the conventional jury structure primarily comprised of C-level members.

In our industry, it's crucial to have a platform where work is evaluated on the strength of its idea rather than its budget. This aspect makes PHNX exceptionally unique and invaluable to our industry.

Outstanding ideas that transcend budgets or brand names. It's this type of work that profoundly influences culture and shapes our industry.

The emerging wave of the young generation of talent entering the industry in recent years perceives advertising outside of the conventional norms of the work in our industry. This fresh approach integrates brands into culture based on the brand values, rather than merely promoting products for sales purposes.

Andre Toledo - the CCO on DAVID New York
Greg Hahn - Co-Founder and CCO of Mischief USA