Daniel da Hora Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Because it is in such difficult and game changing times that creativity must be honored and celebrated the most. PHNX Tribute is all about that.
What impact do you think the event might have on the industry?
Because generosity and optimism are needed these days, being an award that made the entry process easy and democratic it's the key to be relevante and get the industry's attention.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
It's fair and we can be sure that only the best ideas and executions will be highlighted.
What will you be looking for when you start judging the entries?
I always look for learning and get inspired, but also be surprised and amazed about greatness in creativity.
What lasting impact might the current crisis have on creative work?
The human aspect of creativity never was so important. Ok, data, research, numbers, etc, are part of our strategy, but pandemic brought us back to a closer and free way of brainstorming and creating, and that will be used after pandemic. Also, the remote work and the connected creativity are here to stay.
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