Faysal-Abdul Malak
Chief Executive Officer (CEO) at VML (Wunderman Thompson)
Dubai, United Arab Emirates
TitleUnstainable Thobe (120s)
BriefAN INNOVATIVE PIECE OF CLOTHING THAT SOLVES A CENTURIES-OLD PROBLEM We partnered with a local tailor to create a new fabric that was sewn according to the traditional ways of the thobe.Together, we developed a nanotechnology coating that was applied directly to the yarn of the thread.The result is a fabric that is not only stain-proof and washable, but also breathable and light - ideal tor the local extremelv-high temberature.
Agency
Campaign Unstainable Thobe
Advertiser Kraft Heinz
Brand Heinz

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