Adeline Chew
Adeline Chew
Head of Brand Experience at Cheil Middle East and Africa
Dubai, United Arab Emirates
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Aligning with Worldcup happening in Qatar in 2022, Samsung, not the official sponsor is taking this opportunity to launch the experiential pop up focusing on soccer+devices USPs. Breaking from the usual sales oriented pop ups, this one took a different turn focusing on how Galaxy Z series can be the enabler in your daily life.

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