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Activia - "OMGut by Activia"
- Brand: Activia
- Country: United Kingdom
- Advertiser: Danone
| Title | OMGut by Activia |
| Brief | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Agency | VML |
| Campaign | OMGut by Activia |
| Advertiser | Danone |
| Brand | Activia |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Executive Creative Director | Fr.....co P....ti Subscribers Only |
| Creative Director | C....ia M..o Subscribers Only |
| Creative Director | A...a R...a Subscribers Only |
| Creative Director | D...ty H..d .f St....gy Subscribers Only |
| Client Director | C...ra B....zi Subscribers Only |
| Senior Digital Strategist | Gi....na F....ro Subscribers Only |
| Web designer | A...e Bu....ti Subscribers Only |
| Frontend Developer | P...o T...i Subscribers Only |
| Production Company Producer | S..a Po......eri Subscribers Only |
| Production Company | P..k S..t Subscribers Only |
| Illustrator | J...s ..n ..n E....ut Subscribers Only |