Eléphant Bleu - "Eiffel Tower"

Serviceplan Group France

Serviceplan Group France Paris, France

3827

Brand: Eléphant Bleu
Country: France

Advertiser: Éléphant Bleu

Title	Eiffel Tower
Title (original language)	Tour Eiffel (anglais)
Brief	People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognizes a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper...) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork. This creative mechanism gives rise to four visuals that are as elegant as they are surprising, highlighting the ultimate result of having your car washed at an Éléphant Bleu centre.
Agency	Serviceplan Group France
Campaign	Clean is Beautiful
Advertiser	Éléphant Bleu
Brand	Eléphant Bleu
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline (original language)	Subscribers Only
Story	Subscribers Only
Media Type	Print
Executive Creative Director	D...el P...z Subscribers Only
Art Director	Au....ien B...t Subscribers Only
Art Director	Be....in .e ..z Subscribers Only
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