Carlos Ingaruca Oré Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Learning about campaigns from different cultures for personal growth.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It's the best for the industry, as it's valuable to understand the approach from other areas, not just the creative one.
What do you think of the idea of free entry until the shortlist stage?
I think it's great as it opens the doors for new creative agencies or freelance creatives.
How would you define the perfect PHNX Awards winner?
A campaign that people naturally embrace, as an integral part of the creative concept.
What is having the biggest impact on creative trends at the moment?
Clearly, the use of influencers and user-generated content has a more relevant impact. Also, the use of AI as the main content tool.
Who would you nominate as your two or three “creatives of the year”?
I don't have any nominees for this year yet.
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