Priscila Ramos de Sousa Interview(s)

Judging award shows always serves as a great inspiration to me. You have the opportunity to see the best work that is being put out there and it always raises the bar for creatives.

I think it will enrich the discussion, as they will bring different POVs and enable a 360 analysis of the work. What makes a work great is not just creativity. I believe that having different points of view will greatly enhance the discussion, leading to a comprehensive analysis of the work. Creativity alone does not make a work great.

That's an amazing initiative that heralds much-needed inclusivity in this market and also serves as a shining example for others to follow. It's high time we embrace diversity and create a level playing field for more people to thrive.

I want to see work that brings out sheer creativity and originality. The work should be able to deliver tangible results and leave a cultural or societal impact.

AI is definitely having a great impact on creativity, and of course, raises debates on the future of this relationship. In my opinion. It should be one more tool to help foster creativity, but not relied heavily upon.

Bianca Guimaraes and Chris Beresford-Hill