Laska Upcycle Merch - "Laska Upcycle Merch"

Bickerstaff.000 Kiev, Ukraine

Awards

1652

This ad is part of the ACT Responsible Collection

Brand: Laska Upcycle Merch
Country: Ukraine

Advertiser: Laska charity store

Title	Laska Upcycle Merch
Brief	We transformed old used clothes into a trendy planet-saving tool. The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. We offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies' brands into pre-used clothing. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.During first 10 days with 0$ media budget: 3,4 m impressions; 1,3 m coverage in social nets, 27 companies ordered their own upcycle merch. Due to the war in Ukraine further promotion has been stopped.
Agency	Bickerstaff.000
Campaign	Laska Upcycle Merch
Advertiser	Laska charity store
Brand	Laska Upcycle Merch
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Media Type	Digital
Length	103 seconds
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Creative / Art Direction	I..a An.....nko Subscribers Only
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Senior Designer	Vi....ia Mo.....di Subscribers Only
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