Lasse Nyhaugen
Executive Producer at Aparent
TitleThe Name Catalogue
BriefDue to the pandemic, Norway experienced a baby boom, making it even harder for parents to find a unique baby name.IKEA has always used names product lines. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names.The Name Catalogue went viral and was a topic of discussion in numerous tv shows and articles worldwide.
Agency
Campaign The Name Catalogue
Advertiser IKEA
Brand IKEA

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PostedNovember 2022
Business SectorSubscribers Only
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