Kirill  Karnovich-Valua
Creative Director, Founder at Digital Da Vincis
Ljubljana, Slovenia
TitleSOMEWHERE. NOWHERE. NEVER.
BriefOur creative idea was to show the horrors of war, by mainly showing happy nostalgic VHS-style mock-up documentary pictures associated with childhood, vibrant memories, bright sunlight, the quietness of wild forests, nature, and endless beautiful fields that have been so common in Ukraine. Yet today in some parts of Ukraine there is nothing but a scorched land. Destroyed cities and villages, endless fields with bomb craters, and no life.The film craft is unique in the sense that this short is created entirely with AI using only a text-2-video model by Runway AI. Art direction, camera movement, and cinematography are the result of precise and accurately crafted text prompting. Over 250 scenes have been processed with nothing but words (10 pages of text prompts in total for this short film)—no color grading tools, Midjourney, ChatGPT, After Effects or any other video enhancement tools have been used in the process. Even VHS glitches featured in the film are created exclusively with text prompts. As well as the original music which was also created with prompts in a text-to-music model by Udio. The film showcases the innovative abilities of generative AI while addressing an important social issue (showcasing how advanced AI generative tools like Runway could be used to create meaningful stories). The film received thousands of views on X & YouTube, and as people watched – we re-directed the viewers to several Ukrainian NGOs urging help with donations.
Agency
Campaign SOMEWHERE. NOWHERE. NEVER.
Advertiser Runway AI

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Media Type Web Film
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Creative Director K...ll Kar........alua Subscribers Only

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