Designer
at
Filmstation Production
| Title | Designed In Bangladesh. Made in Europe. |
| Brief | The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Designed in Bangladesh. Made in Europe. |
| Advertiser | EKN Footwear |
| Brand | EKN |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Managing Director | N..l Kle.......ink Subscribers Only |
| Creative Director | M...k B�.....ein Subscribers Only |
| Product Design | R....ya A...d P...a Subscribers Only |
| Executive Creative Director | M...in T....rt Subscribers Only |
| Executive Design Director | M...el K....in Subscribers Only |
| Group Creative Director | Al.....er G...p Subscribers Only |
| Creative Lead | Al.....er G...p Subscribers Only |
| Creative Director | F...x Z...ke Subscribers Only |
| Creative Lead | F...x Z...ke Subscribers Only |
| Account Manager | A...n K...ger Subscribers Only |
| Account Manager | ..a J...bs Subscribers Only |
| Account Manager | O..a B..z Subscribers Only |
| Account Manager | D...d G...en Subscribers Only |
| Designer | J...b Re....rd Subscribers Only |
| Designer | M...a Sc.....age Subscribers Only |
| Designer | J...a F....er Subscribers Only |
| Copywriter | S...a Ch.....dou Subscribers Only |
| Copywriter | L...nz R...er Subscribers Only |
| Copywriter | R...sh P...ar Subscribers Only |
| UX Designer | E..a Par......kou Subscribers Only |
| PR manager | J....ca H....ey Subscribers Only |
| PR manager | R..h ..n D....ik Subscribers Only |
| Agency Producer | ..n ..o Subscribers Only |
| Agency Producer | J....le B....el Subscribers Only |
| Post Production | ..e B...d Subscribers Only |
| Director of Photography (DOP) | Al.....er Hi.....erg Subscribers Only |
| MOTION DESIGN | F...o T....er Subscribers Only |
| Sound Engineer | K...s N...en Subscribers Only |
| Art Buyer | A...e F..a Subscribers Only |
| Production Company | .7 Ki.....er Ent.......ent G..H Subscribers Only |
| Creative Producer | L....rd W...e Subscribers Only |
| Sound Engineer | K..n D....li Subscribers Only |
| Post Production | D....he P...t Subscribers Only |
| Colorist | J...an W....er Subscribers Only |
| Editor | D....ik S....ht Subscribers Only |
| Editor | H..s Ha....nn Subscribers Only |
| Editor | M....el E...rs Subscribers Only |
| Production Company | Fi......ion Pr.....ion Subscribers Only |
| Producer | S...t Ch.....ry Subscribers Only |
| Director | S...ed S...ar Subscribers Only |
| Director of Photography (DOP) | M...ur A..k Subscribers Only |
| Managing Director | S...n H...er Subscribers Only |
| Managing Director | Ch.....an Vo.....der Subscribers Only |
| Music Composer | Ch.....ph K...ner Subscribers Only |
| Art Producer | S....an G....ch Subscribers Only |