North York General Hospital - "What No One Tells You When You're Expecting"
This ad is part of the ACT Responsible Collection
- Brand: North York General Hospital
- Country: Canada
- Advertiser: North York General Foundation
| Title | What No One Tells You When You're Expecting |
| Brief | In 2023, North York General Hospital Foundation set an ambitious goal to raise $32 million for a new birthing center, despite fierce competition from major fundraisers like SickKids Foundation and the University Health Network in Canada's most competitive fundraising city. To differentiate themselves and expand their donor base, they identified a key insight: many expecting parents feel unprepared and alone due to the clinical and impersonal nature of traditional pregnancy books.Leveraging this, they created |
| Agency | Courage Inc |
| Campaign | What No One Tells You When You're Expecting |
| Advertiser | North York General Foundation |
| Brand | North York General Hospital |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Audio | Vapor Music Group |
| Chief Creative Officer | D...al B...t Subscribers Only |
| Chief Creative Officer | J..l H...by Subscribers Only |
| Chief Strategy Officer | ..m K...y Subscribers Only |
| Creative Director | Do.....ue R..o Subscribers Only |
| Copywriter | Do.....ue R..o Subscribers Only |
| Creative Director | C...y M...e N....ro Subscribers Only |
| Art Director | C...y M...e N....ro Subscribers Only |
| Designer | M...na K....am Subscribers Only |
| Group Strategy Director | R..i D...n Subscribers Only |
| Account Director | ..t L....tt Subscribers Only |
| Executive Producer | C...r G...a Subscribers Only |
| Agency Producer | R...el D'....le Subscribers Only |
| Editor | M...us B...ie Subscribers Only |
| Digital | C..y Br.....io Subscribers Only |
| Illustration | H...y R..s Subscribers Only |
| Executive Producer | E...e W....on Subscribers Only |
| Colorist | L..y H...y Subscribers Only |
| Account Executive | D...ta O...o Subscribers Only |
| Marketing Communications | .a S..n W...y Subscribers Only |
| Chief Communications Officer | J...ne H....ns Subscribers Only |
| Marketing / Communications Director | L..i D....re Subscribers Only |
| Illustrator | E...ie Mu....ak Subscribers Only |
| Managing Partner | L..a B...e Subscribers Only |
| Client Director | ..u P..m Subscribers Only |
| Project Manager | M...an C..n Subscribers Only |
| Project Manager | C...ay G...o Ko....ki Subscribers Only |
| Production Company | We....de S....os Subscribers Only |
| Director/Photographer | T....na G..y Subscribers Only |
| Production Company | C....or ..e Pr......ons Subscribers Only |
| Executive Producer / Director | J...an .e G...an Subscribers Only |
| Executive Producer | H...a P....ra Subscribers Only |
More Work
SEE ALLWhat No One Tells You When You're Expecting
- BRAND:
- North York General Hospital
- AGENCY:
- Courage Inc
Nescafé Jars
- BRAND:
- Nestle
- AGENCY:
- Courage Inc
Nescafé Jars 1
- BRAND:
- Nestle
- AGENCY:
- Courage Inc
Nescafé Jars 2
- BRAND:
- Nestle
- AGENCY:
- Courage Inc