Eugenio De Riso Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because it's always a great opportunity and inspiration to see creative works that comes from all around the world.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think that's a good idea to mix different capabilities and specializations, because great ideas and projects come from their synergy.
What do you think of the idea of free entry until the shortlist stage?
Absolutely a great idea, so little realities can afford the award with a limited risk on their finances.
How would you define the perfect PHNX Awards winner?
A project with a simple and clear insight and a wonderful execution.
What is having the biggest impact on creative trends at the moment?
I think that the most important impact is that of Artificial Intelligence, which has changed (and is still changing) our field forever.
Who would you nominate as your two or three “creatives of the year”?
Gibbo&Lori (creative duo)
Luca&Luca
Luca&Luca
.