About me
I’m Diego Sanchez Cadavid — an advertising photographer, director, and visual artist with over two decades of experience in Latin America and the U.S. I specialize in lifestyle, automotive, and commercial campaigns for luxury and global brands like General Motors, Pepsi, American Express, and Coca-Cola.
My work blends storytelling and craft, with a cinematic and emotional touch. I was named one of Lürzer’s Archive’s 200 Best Advertising Photographers Worldwide and selected as a finalist in the prestigious Hasselblad Masters competition.
I co-founded The Dana Gallery, a Miami-based fine art platform that showcases limited-edition works and emerging photographers. I’m also represented by ASA Films, where we deliver high-level creative productions from pre-production to final delivery.
Whether I'm directing a fashion film, photographing a classic car, or capturing portraits on the streets of NYC, I aim to create visual experiences that resonate.
Portfolio: www.dcadavid.com
IMDb: Diego S. Cadavid
Instagram: @cadavidmora
Skills
Talent you might be interested in
Positions
Co-Founder | Director & Advertising Photographer Asafilms llc
For over 20 years, I’ve directed and photographed campaigns in the fields of automotive, lifestyle, luxury products, celebrity portraiture, and fashion, delivering creative concepts from pre-production to final delivery.
Our agency has worked with clients such as General Motors, Pepsi, Coca-Cola, American Express, and L’Oréal, creating culturally resonant visual narratives that merge strategy, aesthetics, and storytelling.
My role bridges creative direction, art direction, and technical production, ensuring each project aligns with brand identity and reaches audiences with impact. I also mentor young talent and oversee post-production workflows, studio setups, and on-location shoots.
Recognized by Lürzer’s Archive (Top 200 Advertising Photographers) and shortlisted in the Hasselblad Masters, my work reflects a balance between cinematic vision and commercial purpose.
Other professional activities
PHNX 2024
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