Sennheiser - "Sleepers: Man"

Ogilvy Amsterdam Amsterdam, Netherlands

Awards

280

Brand: Sennheiser
Country: Netherlands

Advertiser: SENNHEISER

Title	Sleepers: Man
Brief	In the highly competitive premium headphone category, the most demanding wireless headphone users obsess over long battery-life.Sennheiser is loved for its innovative personal audio products, but not very known for its wireless headphones. We want to show consumers that the new Sennheiser MOMENTUM 4 Wireless comes equipped with way more battery life than any other wireless headphone in its class: an astounding 60 hours of non-stop play, from a single full charge. One could wonder if this is not too much battery life. To convey this, we show a relatable user moment; a commute after an exhausting long work day. Our protagonist is sound asleep. But the music is still playing on the Sennheiser MOMENTUM 4 Wireless, even though our users’ own ‘batteries’ are already empty. Proving that our battery-life not just out classes the competition, but even outlasts the consumer.
Agency	Ogilvy Amsterdam
Campaign	Sleepers
Advertiser	SENNHEISER
Brand	Sennheiser
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