Oo La Lab, a fragrance brand specializing in custom scents, launched its inaugural Artist-in-Residence Program (February 10 to May 10, 2025) in Singapore and Dubai, seeking to merge artistic expression with the olfactory experience. A comprehensive, multi-channel marketing strategy was developed and executed, encompassing partnerships, lead generation, digital marketing, and brand communications, including participation in Singapore Art Week 2025 to maximize visibility.
Key outcomes:
• Qualified artists applied for the residency program by the end of January 2025.
• Over 100 B2B leads were generated from galleries and institutions for future collaborations.
• The first high-profile, art-related campaign activation was organized through participation in Singapore Art Week 2025, achieving direct exposure to attendees.
• The estimated organic media reach is around 3.5 million and counting.
Key outcomes:
• Qualified artists applied for the residency program by the end of January 2025.
• Over 100 B2B leads were generated from galleries and institutions for future collaborations.
• The first high-profile, art-related campaign activation was organized through participation in Singapore Art Week 2025, achieving direct exposure to attendees.
• The estimated organic media reach is around 3.5 million and counting.