2018 LIA Award Winners

LIA

Creative Award

Bayside, United States

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The NEW

Xbox Design Lab Originals: The Fanchise Model

AGENCY: McCann London
BRAND: Microsoft
CATEGORY: Brand Action
AWARD: Gold
ADVERTISER: Microsoft

The NEW

Universal Love Songs

AGENCY: McCann New York
BRAND: MGM Resorts
CATEGORY: Brand Action
AWARD: Gold
ADVERTISER: MGM Resorts International

The NEW

Soccer song for change

AGENCY: Ogilvy South Africa
BRAND: Carling black label - anti women abuse initiative
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: Ab-inbev Africa

The NEW

Bihor Couture

AGENCY: McCann Worldgroup Romania
BRAND: Beau Monde
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: Beau Monde

The NEW

Bihor Couture - The Story

AGENCY: McCann Worldgroup Romania
BRAND: Beau Monde
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: Beau Monde

The NEW

Buying greenie

AGENCY: McKinney
BRAND: CarMax
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: CarMax

The NEW

Country Time Legal-Ade

AGENCY: Leo Burnett Chicago
BRAND: Country Time
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: KraftHeinz

The NEW

Black Supermarket

AGENCY: Marcel
BRAND: Carrefour
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: Carrefour

The NEW

Legal-ade

AGENCY: Leo Burnett Chicago
BRAND: Country Time
CATEGORY: Brand Action
AWARD: Silver
ADVERTISER: KraftHeinz

The NEW

Al Umobuwah - Rename “Parenthood”

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
CATEGORY: Brand Action
AWARD: Bronze
ADVERTISER: Babyshop

The NEW

Al Umobuwah: Putting "Mum" into "Parenthood

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: Babyshop
CATEGORY: Brand Action
AWARD: Bronze
ADVERTISER: Babyshop

The NEW

The ticket-shoe

AGENCY: Jung von Matt AG
BRAND: Berliner Verkehrsbetriebe (BVG)
CATEGORY: Brand Action
AWARD: Bronze
ADVERTISER: Berliner Verkehrsbetriebe (BVG)