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2024 London International Awards - Gold - Live Events - Beyond Advertising
Non-Traditional

Pop Tarts: The First Edible Mascot

AGENCY: Weber Shandwick - Chicago
BRAND: Pop Tarts
CATEGORY: Live Events - Beyond Advertising
AWARD: Gold
ADVERTISER: Kellanova

2024 London International Awards - Gold - Experiential and Live Events
Branded Entertainment

Pop Tarts: The First Edible Mascot

AGENCY: Weber Shandwick - Chicago
BRAND: Pop Tarts
CATEGORY: Experiential and Live Events
AWARD: Gold
ADVERTISER: Kellanova

2024 London International Awards - Silver - Best Use of Events and Stunts
Creativity in PR

Pop Tarts: The First Edible Mascot

AGENCY: Weber Shandwick - Chicago
BRAND: Pop Tarts
CATEGORY: Best Use of Events and Stunts
AWARD: Silver
ADVERTISER: Kellanova

2024 London International Awards - Silver - Confections/Snacks
Non-Traditional

Pop Tarts: The First Edible Mascot

AGENCY: Weber Shandwick - Chicago
BRAND: Pop Tarts
CATEGORY: Confections/Snacks
AWARD: Silver
ADVERTISER: Kellanova

2024 London International Awards - Silver - Zeitgeist
Branded Entertainment

Pop Tarts: The First Edible Mascot

AGENCY: Weber Shandwick - Chicago
BRAND: Pop Tarts
CATEGORY: Zeitgeist
AWARD: Silver
ADVERTISER: Kellanova